Joe Webber
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What’s In It For Them?

We are inherently selfish. We can’t help it. What started a million years ago as a way to survive has since morphed into a way to gain status. But as someone who wants to build an audience, you must forget about your own desires and instead focus on “What’s in it for them?”

Brace yourself. 

Dan Bilzerian is one of the greatest marketers of our time. Wow. I can’t believe I went there either, but I did, and here’s why.

He gives his audience exactly what they want. 

Dan is known for posting lavish pictures of himself with half-naked girls on his private yacht in the middle of paradise. On the surface, he’s signaling “hey look at me, I’m living this awesome life”, but underneath he’s serving the 32.7 million people who seek to follow him.

He productized his lifestyle and his audience is on the edge of their seat waiting to buy whatever he’s selling.

Intentionally or not, he stumbled the most important part of the formula behind most of the brand powerhouses that we know and love.  

Nike paints the picture of a healthy and elevated lifestyle through stress-free running thanks to their shoes. McDonald’s paints the picture of a happy family thanks to their quick and easy meals. Apple paints the picture of status thanks to their products. I can go on and on. 

Find your audience. Paint the picture. Then give them exactly what they need to get there.

Published February 27, 2021

About the author

Hi, I’m Joe Webber. I write a daily blog to remind myself of where I want to go and the steps needed to get there.

In 2017, after failing out of college and 10 years of aimlessly floating along, I woke up and realized there was more to life than just going through the motions.

Since then, I’ve been on a relentless pursuit to ditch average and live a life worth talking about.

I write about my wins and losses so others can avoid my mistakes. I hope you’ll follow along:

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